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欧盟-中国艺术设计工作坊暨设计大赛成果展在南京开幕|Experience Europe
作者:管理员    发布于:2017-06-20 12:33:43   

       2017年6月13日 , 一场主题为“多元化欧洲”的设计展今天在南京艺术学院开幕。由54名南京艺术学院学生创作的近350幅作品在此亮相,向包括欧盟驻华大使史伟在内的中外各界来宾展示,他们用年轻人的视角、跨文化的理解和独特的艺术创意描绘出的多元化欧洲。

                

      这次展览也是为期三周的欧盟-中国艺术设计工作坊暨设计大赛的成果展示。经过多方评审,8名学生在比赛中获胜。他们将于今夏开启一场欧洲之旅,前往欧盟几大著名的艺术之都学习考察、交流对话。

      这一活动由中国历史最悠久的艺术学院—南京艺术学院和柏林传播设计学院承办,作为欧盟驻华代表团今年5月在中国启动的“纵情欧洲”公众外交项目中一个重要文化活动,旨在用艺术为媒介,增进中国年轻一代对欧洲的了解和喜爱,加强双方的教育合作和人员交流。

      欧盟驻华大使史伟在展览开幕式上表示,欧盟驻华代表团很荣幸,能给中国学生提供这样一个机会,更深入了解欧盟,并通过艺术设计向中国公众展现欧盟国家的品质、价值和成就。“我们希望,这次活动能吸引更多中国年轻人来到欧洲旅游和学习,加强欧盟国家和中国之间的文化往来,”他说。

      过去三周,在欧盟-中国艺术设计工作坊中,54名学生在中欧教授的共同指导下深入了解了欧洲艺术和文化遗产以及各种价值特质。利用学习所得的创作技艺和灵感,他们围绕多元化欧洲的主题,从文化、生活方式、美食、体育、贸易、创新、环境和教育8个角度设计了总共347幅海报。部分作品将用于欧盟驻华代表团“纵情欧洲”公众外交项目,特别是在社交媒体平台上的传播与沟通。

               

       受益于“纵情欧洲”活动,本次设计大赛的获奖学生于今年夏天前往柏林、巴黎、罗马和布鲁塞尔学习、实习和参观,通过与欧洲年轻艺术家的交流合作,进一步了解欧洲艺术创作,更深入多维度体验欧洲。

      南京艺术学院教授邬烈炎指出,这个工作坊和设计大赛是一个典型案例,显示出艺术和创意在加强跨国文化交流方面发挥的关键作用。柏林传播设计学院创立人克里斯坦教授也认同,这次活动在加强欧盟-中国文化交流和双边关系上的重要意义。

Chinese students re-imagine EU diversity through art and design--New Exhibition launched in Nanjing

A new exhibition showcasing works by 54 young Chinese artists exploring the theme of “EU Diversity” was unveiled at Nanjing University of the Arts today. Following a three-week immersion workshop on European art, this group of art students from across China presented nearly 350 poster designs reflecting their own interpretations of Europe to an audience including EU Ambassador to China Hans Dietmar Schweisgut.

The Ambassador also presented awards to 8 winners from the group who will have the chance to deepen their creative dialogue with Europe through a study tour of EU arts hubs this summer.

The exhibition and EU-China Art Design Workshop are part of the “ExperienceEurope” campaign to increase understanding of the EU among the Chinese public through social media outreach and cultural exchange events. This two-year campaign was launched in May by the Delegation of the European Union to China.

“The EU Delegation is happy to provide a chance for Chinese students to learn more about the EU and communicate its values and achievements to their countrymen through art and design,” said Ambassador Schweisgut. “We hope this contest will attract more young Chinese to travel and study in Europe and help deepen cultural links between the EU and China.”

The workshop and exhibition were held at the oldest art university in China, Nanjing University of the Arts, in partnership with the Institute for Communication and Design Berlin. Over three weeks, 54 art students worked with European and Chinese art professors on intensive study of European artistic heritage. Drawing on inspiration and techniques gained from the workshop, the students created original poster designs that reflected their own interpretations of EU diversity in eight different aspects, namely culture, lifestyle, cuisine, sport, trade, innovation, environment, and education.

A selection of the 347 designs created by the students will be used in the #ExperienceEurope campaign to encourage Chinese people, especially young students, to learn more about the EU and build closer ties with Europe.

Thanks to the “ExperienceEurope” campaign, winners of the design contest will be given a unique chance to study, work and travel in the EU this summer, learning more about European art and design from creative professionals and experiencing European cities such as Berlin, Paris, Rome, and Brussels.

“This contest is an excellent example of how artistic and creative projects can help to deepen relationships across borders,” said Prof. Wu Lieyan from Nanjing University of the Arts. Professor Prof. Heinz Jürgen Kristahn, founder of the Institute for Communication and Design Berlin, also emphasized the contribution of the event to enhancing EU-China cultural exchange and overall bilateral relations.

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